New survey data collected by the Oral Health Foundation and Align Technology has found the profound impact of the pandemic on the way UK adults view their smiles. More than half (58%) of British adults surveyed responded that they have changed the way they see their smile as a result of online video calls, with a third (33%) now more aware of the colour of their teeth and nearly a quarter (24%) more conscious about the alignment of their teeth.
The new research, released as part of National Smile Month, shows that one-in-ten (11%) UK adults feels self-conscious seeing their smile during an online meeting or video call.
Dr Nigel Carter OBE, Chief Executive of the Oral Health Foundation, believes the growth and increased use of digital technologies has led to an increased exposure of the smile: “Physical interactions have been limited over the last 12 months, and for many, have been replaced with gatherings online. This technology has been an invaluable tool, whether it be facilitating business meetings or allowing grandparents to see their newborn grandchildren for the first time. It has also led to us seeing our own face, and smile, far more than we are used to”.
A healthy mouth can be achieved through an effective oral health routine at home, as well as regular dental visits. The key components of an effective oral health routine are brushing twice a day with a fluoride toothpaste for two minutes, cleaning in between the teeth daily with interdental brushes or floss, and cutting down on how much and how often you have sugary foods and drinks.